A report by “Euromonitor International” has ranked Medina among the world’s top 100 tourist destinations for 2024, showcasing its prominence as a leading regional and international travel hub.
Medina secured the top position among Saudi cities, ranking fifth in the Gulf region, sixth in the Arab world, and seventh in the Middle East. Globally, it achieved the 88th position.
The Medina Region Development Authority emphasized that this achievement results from the dedicated efforts of government bodies and private sector partners. These endeavors align with Saudi Arabia’s Vision 2030, which aims to diversify the national economy and strengthen the tourism sector.
The report evaluates 55 indicators across six key dimensions: economic and commercial performance, tourism performance, infrastructure, tourist-friendly policies, health and safety, and sustainability. This ranking underscores Medina’s readiness to provide a unique experience to visitors, particularly pilgrims.
In recent years, Medina has successfully blended its religious significance with its evolution into a modern tourist destination. Strategic initiatives include enhancing pilgrim services, developing infrastructure, revitalizing historical sites, and launching innovative programs. These measures have also improved the quality of life for its residents.
This global recognition highlights Medina’s competitive edge and underscores Saudi Arabia’s successful strategy in elevating its cities to international prominence. Medina’s fusion of cultural heritage with modern amenities continues to attract millions of visitors annually.
