Moroccan markets are witnessing a noticeable rise in chicken prices, reaching 26 dirhams per kilogram in areas far from the Kenitra-Jadida axis, while stabilizing at 23 dirhams in regions near Casablanca.
This increase adds an additional burden on consumers already struggling with challenging economic conditions. Notably, this surge is happening without traditional seasonal factors like wedding seasons or heightened tourist activity, raising questions about the underlying causes of this unexplained hike.
Consumer protection associations attribute this rise to the soaring prices of red meat, now beyond the purchasing power of many citizens. This situation has driven many families to opt for white meat as a more affordable alternative, thereby increasing demand and subsequently driving up prices.
In response, these associations have urged the government to take immediate action by invoking Article 4 of the Freedom of Prices and Competition Law, which allows price ceilings to be set during significant market disruptions.
