Morocco is witnessing an unprecedented boycott campaign targeting basic food products as the prices of red and white meat, fish, and eggs reach record levels ahead of the holy month of Ramadan.
This grassroots movement emerges in response to growing frustration over the declining purchasing power of citizens, especially after the government’s decision to cancel the official celebration of Eid al-Adha this year, citing economic difficulties.
Rising Anger and Calls for Reform
Moroccan markets have seen a sharp rise in prices: some red meats now exceed 120 dirhams per kilogram, chicken costs 25 dirhams, and egg prices have skyrocketed. Despite Morocco being one of the world’s largest fish producers, seafood remains out of reach for a significant portion of the population due to high costs.
In reaction, activists have launched a widespread boycott campaign on social media, urging consumers to stop purchasing these products until prices return to reasonable levels. The hashtags #خليه_يريب and #Moqati3oun are spreading rapidly, sending a clear message to traders and speculators: prices must come down.
A Government in a Tight Spot
Under mounting pressure, the government faces the difficult task of balancing citizens’ purchasing power with economic stability.
While authorities attribute price hikes to global factors such as market fluctuations and drought, many citizens argue that the government has failed to implement effective policies to regulate prices and protect consumers.
Despite government pledges to crack down on speculation and provide targeted support, the Moroccan public remains skeptical, awaiting tangible measures to curb rising costs.
What Lies Ahead?
With Ramadan approaching—a time when demand for food typically increases—the pressing question remains: will the boycott successfully pressure the market into lowering prices, or will the crisis worsen, further straining Moroccan households?
In the absence of structural solutions, the Moroccan people appear determined to maintain their stance, pushing for a government response that prioritizes citizens’ welfare.
