British Tourists Choosing Morocco Over Canary Islands: Agadir, Marrakech, and Essaouira Rise

In a notable shift in winter tourism patterns, British tourists are increasingly favoring Moroccan destinations like Agadir, Marrakech, and Essaouira over traditional spots such as Gran Canaria.

The Spanish outlet Maspalomas24h described the situation in the Canary Islands as « catastrophic », with major airlines like Ryanair, Jet2, and EasyJet redirecting flights toward Morocco.

The trend is driven by competitive Moroccan travel offers, modern hotels, less crowded beaches, and a warmer local reception, contrasting with growing anti-tourism sentiment in parts of Spain.