Casablanca: Nassim Haddad Presents Morocco’s Largest-Ever Aïta Performance at Morocco Mall

On Saturday, July 5, Moroccan artist and researcher Nassim Haddad will take the stage at the Grand Plaza of Morocco Mall in Casablanca for what is being hailed as the largest Aïta performance ever held in the country. With an ambitious blend of visual effects, stage design, and modern direction, the event marks a turning point in how traditional Moroccan music is celebrated on a grand scale.

The show is part of Haddad’s “Ayta World Tour”, a bold artistic initiative aimed at reviving Morocco’s oral and musical heritage, especially the Aïta genre. Blending old poetic chants with contemporary arrangements, the tour seeks to reconnect new generations with the cultural depth and expressive power of Moroccan folklore.

Nassim Haddad is not your typical performer. A nuclear physicist by training, he holds a PhD and has collaborated on the ATLAS experiment at CERN. With over 600 published scientific papers to his name, Haddad has made the remarkable decision to channel his energy into a cultural mission: reviving endangered musical traditions through performance, documentation, and education.

This evening’s show is expected to be a landmark celebration of identity and memory, merging art and science in an unforgettable tribute to Moroccan culture. By bringing Aïta to large audiences in new and immersive formats, Nassim Haddad is building a bridge between tradition and innovation.