Morocco’s automotive industry is gaining prominence, as highlighted in a recent report by the United Nations Conference on Trade and Development (UNCTAD).
Despite challenges from supply chain disruptions, notably due to the impact of COVID-19, Morocco’s proactive strategies have positioned it significantly within the regional automotive manufacturing landscape.
Although contributing a modest 1.2% to the total global automotive volume, Morocco strategically aligns itself with key players like South Africa, Algeria, and Egypt.
Several factors contribute to Morocco’s success, including savvy investments in infrastructure, favorable geographic proximity to Europe, and well-crafted policies fostering the sector. A narrative of growth underscores Morocco’s shift from vehicle assembly to direct production over time.
The report also highlights Morocco’s appeal as a preferred destination for global automotive leaders. The business-friendly environment has attracted giants like German Motor Distributors, Renault, Snop, Stellantis, Sumitomo Electric Wiring Systems, and Yazaki.
Initiatives like the 2014–2020 Industrial Acceleration Plan and the establishment of automotive hubs, such as those in Kenitra and Tangier, have been pivotal in nurturing an automotive ecosystem.
