Rabat – Morocco is becoming a top destination for car manufacturer Stellantis, the Spanish specialized magazine « Híbridos y Eléctricos » reported on Monday.
To keep up with the competition, Stellantis has chosen Morocco as a destination « with the greatest potential for its investments », writes the periodical.
CEO of Stellantis Carlos Tavares had previously stressed, when announcing a 300 million euro investment to expand the group’s plant in Kenitra, that Morocco should become « Stellantis’ third engine », the magazine reminds.
For the head of the multinational manufacturer founded in 2021, following the merger of PSA and Fiat Chrysler Automobiles groups, Morocco « is a country with excellent circumstances for investment ».
Inaugurated in 2019, the Kenitra plant is a flagship project for the global automotive giant, part of Stellantis’ vast « Dare Forward 2030 » plan.
The aim is to transform Kenitra into an « essential hub » to meet the specific needs of local and European markets.